I'm Alex (Prib). Makin' complex things simple. And fun.

Alex Prib

I grew up on the family Mac; making things on it and tinkering with it.

That curiosity became a career in design. 4+ years in B2B, building design systems, scaling a product to acquisition, and teaching user experience and interaction design at USYD.

Now I'm building consumer apps and am excited for what's next.

I built a design system that made customisation our product's competitive market advantage.

Systems
Strategy

I made an app for friends to curate their favourite places, and places they want to go next; collaboratively.

In progress
We've won multiple design awards for Pendula, our enterprise SaaS workflow builder.

We've won multiple design awards for Pendula, our enterprise SaaS workflow builder.

Gold 2023 x2, 2024. Silver 2022.

I did the full startup ride at Pendula, through to successful exit.

4.5 years
Design
Product

I've taught IxD and UX at The University of Sydney as an academic tutor.

2 years
Academic Tutor

I added significant technical power to our workflow builder, without making the interface feel technical.

UI
Craft

I made a powerful app for storing receipts and splitting bills in smarter ways.

In progress

I created a framework for continuous improvement that transformed our product culture.

Process
Leadership

I collect old Apple Macs, restore them, and display them. They're works of art.

Story

I completed the Bachelor of Design Computing at The University of Sydney.

Class of 2021

Let's do the next thing together.

I love to:

Make
Explore
Learn
Share

Make

Always making something. Whether that's apps, websites, playlists, or curating a space that feels just right.

Explore

Whether it's a new bar, cocktail, or hangout; I'm there. And not just places; I'm always curious to try a new tool or process.

Learn

I learn best by doing, so on the side I'm making apps with SwiftUI, and try-try again-ing until I understand how 'views' work.

Share

Let me share some of my faves: Pizza from Westwood. Martinis from Bar Planet. Candles from Hunter. Perfume from Aesop.